Silver Fox came to us in need of a video to promote the launch of their new software release that would help large venue events increase efficiency for presenters and the presentation decks.
The client was looking for a documentary video that could unpack what it was that the company offered. They wanted to make the technical process more accessible to potential clients who were not familiar with their automation processes.
…a phenomenal job getting to know our company, our people, and our culture so that they could create work that truly captured who we are and why it matters to our viewers… We will be calling again soon!
HAM IT UP!
The Process
We first met with the client to get an understanding of what their video needs were. With a discovery process complete we worked with the client to come up with a concept that worked with their budget and content needs.
Once the concept was approved we moved into production and captured footage for the Microsoft Innovate and Inspire conferences that they were supporting in Las Vegas, NV.
We then conducted interviews with key personnel with the company at their headquarters in Seattle, WA. In addition, we captured the required b-roll needed to tell the story.
We assembled the footage into three different stories. We collaborated with Silver Fox to find the right sound for the videos. In the end, their performance for the initial launch outperformed anything they had done before.
A major request the client had was to help share their culture with potential clients and future employees. This element was woven into each of the three videos we delivered.
We crafted questions around three topics that were the individual focus of each video: 1) Innovations 2) Events 3) Design.
We crafted our questions to specifically highlight these touchpoints and deliver content that would resonate with the core values of the company.
An issue that Silver Fox faced was that many people who came to them did not understand what they did. We helped to explain the details of their company and services in a very concise and easy to digest way
Design
Industry Innovation
Events
