Art of the Brew: Craft Beer
It started as a passion project and then became something that was targeted to fill the demand for documentary projects for streaming platforms. The show became a case study for how to create compelling content quickly and something that would fill a pipeline of content. With much trial and error, we were able to use this project to create a streamlined workflow that would be a benefit to companies when implemented.
We're trying to push ourselves to always be willing to brew something brave.
Scott Lucas
Sanctum Brewing Co.
Craft Beer
The Process
Our love for craft beer and our innate passion for learning about new cultures led us to some very specific questions that related to the industry, small business, and art.
Being able to compile a large amount of footage that consisted of B-Roll and Interviews we not only had enough content to put together episodes for our documentary series, but we had new content that was shareable on social media that further promoted the series.