The Challenge
Jim Isham, a California Bay Area artist, was looking to expand the awareness of his work while building engagement with his online community. The obstacles that needed to be addressed were the lack of consistent content and cohesive brand recognition.
The Outcome
We were able to increase engagement on Facebook by creating a constant stream of content. We created a sonic logo and animated representation for the artist that was placed at the end of all content. The result was in 22 original pieces of content that were stretched to over 1 month of consistent content.
I was very impressed with the way that [Stage Ham] set up for the video... I have gotten numerous positive comments on the video. Working with Stage Ham was a real pleasure and I look forward to doing more of these videos in the future.
HAM IT UP!
The Beginning
When we first approached the project we quickly identified that Jim was in need of content that not only showed his work but would also provide him with content that could be used to populate his Facebook page with content that provided value and consistency.
The goals was to help build his community online that would drive traffic to his website. The biggest obstacle was in creating a stream of content that could be scheduled and shared over the course of the campaign.
The Process
After we were able to identify the primary needs that needed to be accomplished in order to make this project successful we started developing a strategy on how to accomplish this. Knowing that we needed to allow followers and potential customers to get to know Jim as an artist.
The easiest way we saw to do this was to make a documentary where the audience could hear directly from Jim as he shared his story. Knowing that a lot of footage is always left on the cutting room floor we saw this as an opportunity to repurpose this discarded content to be used as “continuous content” that could be shared as a lead-up or in addition to the main documentary video we would be producing.
With an approach determined we crafted a series of questions along with a list of additional shots that we knew we would need based on our initial pre-interview research. We conducted the interview asking our questions while also letting the conversation lead us. Along with the interview, some behind-the-scenes footage, and additional content captured we were all set going into post-production. We then developed an animated logo that we could tag at the end of each video and recorded a sonic sound to play with it to help give a sonic presence to compliment the visuals.
In addition, we also worked with our sound division Dreamr Productions who created a sound identity for Jim Isham to add additional recognition for his brand.
The Result
While reviewing the footage we found that we had two distinct stories that we could tell that stood independently of themselves. Our initial one documentary became two mini-documentary pieces that stood as anchor pieces to the campaign. We were able to pull an additional 22 pieces of content that could be shared in between the “main event” posts.
The ending result was an increase in engagement and views across all content. We spread out the post consistency to allow content to gain traction before posting the next piece of content. All copy and tags were crafted to bring value and provide a call to action that would push people to the website to view more of Jim’s artwork. Our main objective of creating a stream of content that could help to build awareness to his personal brand was a success.
