MoneyLion
Moneylion asked us to create a video showing their app features. Their obstacle was in finding a team who was able to work with their design team and implement app features quickly.
We were provided with design files and asked to compile the videos into a motion graphic video that replicated the app features and functionality. We converted all assets to our working animation platform in order to deliver the final project.
In the end, we delivered assets that were ready for all social platforms in multiple aspect ratios and at different lengths to allow for testing. The process ran smoothly and we met every deadline.
MoneyLion
The Process
Our first step was to discuss the client’s needs for the project. Once learning their process we were able to adjust some of our internal processes in order to accommodate their needs.
When we had a full understanding of the project needs and requirements we moved on to the next step. On this project, the client had already created an app that was operational. They wanted to have a video they could use in their advertising that showed off the key features of the app. They did not have any video elements from the app but wanted it to function similarly to it along with a few enhancements.
We took their prototype layout and the functioning app to create a series of animated advertisement videos in 16×9, 9×16, and 1×1 formats that mimicked app usage on both Android and iPhone mobile devices.
Because the Android and iOS app designs had slight variations we had to create two different versions of the animation. We were able to synchronize various critical elements so that when a change was made in one video it was automatically adjusted for all versions.
Check out some of the results
