Seas The Day Charters
Working with Genero we were tasked to create a Google Video Ad for Seas The Day Charters to help promote their charter services in the St. Thomas U.S. Virgin Islands area.
When awarded the project we worked with Seas the Day charter to craft a story that would fit their budget and resources so that we could create a video ad that could help them book more customers on their charter service.
The goal was to create a 6 sec, 15 sec, and 30 sec version of the video to run as Google pre-roll ads.
Seize The Day
Process Notes
We discussed the end goals of the project with the Client and tailored our creative based on the resources we had available and the time frame that we were working in.
When the creative was locked in, we schedule the production and had a stripped down crew fly out to St. Thomas, U.S. Virgin Islands to spend two days capturing all the footage that was need to complete the project.
Upon our return we began the post production editing process where we crafted the story. One of the biggest challenges we faced was the unpredictable weather. We spent a lot of time in Color working on turning our cloudy skies to bright blue tropic landscapes.
The end result was three versions for the client to use for ads.
A key element that made this project work was the ability to work quickly and adapt. There was a small window we were working within to capture what we needed, coordinate with the crew and scheduling.
Our ability to make decisions quickly and efficiently helped us capture and complete this project quickly from different sides of the country.
