Silver Fox
Brand Film
Sliver Fox Productions is a leader in the presentation design space. Not only do they create amazing presentations in PowerPoint, but they also created their own delivery and management software.
An issue they faced was that many people who came to them did not understand what they did. We helped to explain the details of their company and services in a very concise and easy-to-digest way
Services
- Film Production
- Video Editorial
The Mission
Silver Fox came to us in need of a video to promote the launch of their new software release that would help large venue events increase efficiency for presenters and the presentation decks.
The client was looking for a documentary video that could unpack what it was that the company offered. They wanted to make the technical process more accessible to potential clients who were not familiar with their automation processes.
The Process
We first met with the client to get an understanding of what their video needs were. With a discovery process complete we worked with the client to come up with a concept that worked with their budget and content needs.
Once the concept was approved we moved into production and captured footage for the Microsoft Innovate and Inspire conferences that they were supporting in Las Vegas, NV.
We then conducted interviews with key personnel with the company at their headquarters in Seattle, WA. In addition, we captured the required b-roll needed to tell the story.
We assembled the footage into three different stories. We collaborated with Silver Fox to find the right sound for the videos. In the end, their performance for the initial launch outperformed anything they had done before.
The Outcome
The outcome resulted in three short brand films, each explaining different aspects of their business: Design, Idustry Innovation, and Events.
Design
Industry Innovation
Events
